HN-Nhờ tư vấn :Tìm khóa học về Truyền thông

Các thớt khác của GiangThy
23 Tháng năm 2007 lúc 11:11
#1
Em đang ở HN, đang muốn tham gia một khóa học về Truyền thông (Quảng cáo, báo chí...). Search trên mạng mà chưa được chỗ nào cả.

Nhờ anh em tư vấn hộ:
- Học chỗ nào thì tốt
- Trường ta hay trường tây
- Học phí cao không
- Học buổi nào (vì em vẫn đi làm)
- .......những vấn đề khác :D

Cảm ơn các Bác trước!


Giang Thy
 

hanhpn

Hạnh Phúc Nhất
GẮN KẾT
GÂY DỰNG
23 Tháng năm 2007 lúc 11:47
#2
Nếu học về truyền thông (communication) hoặc về PR thì có một số trung tâm đào tạo như Themes, T&A ... với các khóa ngắn hạn khoảng 1 tuần.

Dài hạn thì có trường báo chí, khoa báo chí trường tổng hợp. Ngày xưa, Themes có 1 khóa dài hạn khoảng 3 năm.

Học phí khoảng vài triệu.

Nói chung, việc học này sẽ giúp mình hệ thống lại các vấn đề về báo chí VN, các tình huống xảy ra chung chung thôi. Còn cụ thể hơn thì công việc sẽ dạy mình.
 

jikneo

GÂY DỰNG
NHẬP HỘI
23 Tháng năm 2007 lúc 13:57
#4


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Harvard Business Review - August 2003 (Complete Issue).pdf
Harvard Business Review - Barriers and Gateways To Communication.pdf
Harvard Business Review - Commercializing Technology - What the Best Do.pdf
Harvard Business Review - Corporate Strategy - A Manager's Guide.pdf
Harvard Business Review - Does IT Matter - An HBR Debate.pdf
Harvard Business Review - Exploiting The Virtual Value Chain.pdf
Harvard Business Review - February 2004 (Complete Issue).pdf
Harvard Business Review - Game Theory - Using Game Theory to Shape Strategy.pdf
Harvard Business Review - Harnessing the Science of Persuasion.pdf
Harvard Business Review - How Information Gives You Competitve Advantage.pdf
Harvard Business Review - How To Acquire Customers On The Web.pdf
Harvard Business Review - How to pitch a brilliant idea.pdf
Harvard Business Review - How to Write a Great Business Plan.pdf
Harvard Business Review - January 2004 (Complete Issue).chm
Harvard Business Review - January 2004 (Complete Issue).pdf
Harvard Business Review - July 2003 (Complete Issue).pdf
Harvard Business Review - Knowing A Winning Business Idea When You See One.pdf
Harvard Business Review - Letter to CEOs.pdf
Harvard Business Review - Managing In The Marketspace.pdf
Harvard Business Review - Optimal Marketing.pdf
Harvard business Review - Primal Leadership - The hidden driver of great performance.pdf
Harvard Business Review - Serving The World's Poor, Profitability.pdf
Harvard Business Review - Simple Truths About Innovations.pdf
Harvard Business Review - Social Cost of Fraud and Bankruptcy.pdf
Harvard Business Review - Strategy and the internet.pdf
Harvard Business Review - Swarm Intelligence.pdf
Harvard Business Review - The Balanced Scorecard - Measures That Drive Performance.pdf
Harvard Business Review - The number one you need to grow.pdf
Harvard Business Review - The world bank's innovation market.pdf
Harvard Business Review - Turn Your Industrial Distributors into Partners.pdf
Harvard Business Review - Understanding What Customers Value.pdf
---------
Harvard Business Review - Versioning - The Smart Way to Sell Information.pdf
Harvard Business Review - What Is Strategy.pdf
Harvard Business Review - What is the Right Supply Chain.pdf
Harvard Business Review - What Makes a Leader.pdf
Harvard Business Review - What's your project real price tag.pdf
Harvard Business Review - Why Good Companies Go Bad.pdf
Harvard Business Review - Your Next IT Strategy.pdf
Harvard Business School - Aligning Projects with Objectives in Unpredictable Times.chm
Harvard Business School - Beyond The Core - Expand your Market without Abandoning your Roots.chm
Harvard Business School - Geeks & Geezers How Era, Values, and Defining Moments Shape Leaders.pdf
Harvard Business School - Hiring and Keeping the Best.pdf
Harvard Business School - Leading Quietly.pdf
Harvard Business School - Managing Change and Transition.pdf
Harvard Business School - Marketing Essentials.pdf
Harvard Business School - Project Management Manual.pdf
Harvard Business School - The First 90 Days Critical Success.Strategies for New Leaders at All Le.chm
Harvard Business School - The Innovators' Solution - Creating and Sustaining Successful Growth.chm
Harvard Business School - Value Sweep.pdf
Harvard Business School - Why Business models matter.pdf
Harvard Business School - Working Identity - Unconventional Strategies for Reinventing Your Caree.pdf
Harvard Business School - Working Identity Unconventional Strategies For Reinventing Your Career.chm
=====================
Download (File size: 41.1MB)

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jikneo

GÂY DỰNG
NHẬP HỘI
23 Tháng năm 2007 lúc 14:05
#5
Communicating Science: A Practical Guide
By: Pierre Laszlo
ISBN-10: 3540319190 , ISBN-13: 9783540319191
Publisher: Springer - 2006-08-29
Paperback | 1 Edition | 214 Pages




Have you new and interesting, or even outstanding, scientific results that you want to be recognized by your scientific colleagues, or be understood by the public? Or do you want to address decision makers to change their minds? Then, Laszlo's Communicating Science may be the book to consult. It has two main parts, corresponding to the type of communication task at hand: Addressing Peers and The General Public, plus a third briefer section on how to inform Decision-makers.

Each of the main parts is subdivided into two sections, Guidelines and Genres, with entries arranged in alphabetical order. The Guidelines are devoted to entries such as acronyms, active or passive voice, body language, figures and captions, introduction, irony, and taking the floor. Within Genres, all possible media of communicating science are treated, e.g. the after-dinner speech, conference presentation, keynote lecture, magazine article, research proposal, and teleconference.

Laszlo, a professional scientist, had a career embracing both academia and industrial consulting. He has extensive experience in authoring and editing papers, books and popular science books and conveys his skills as a communicator in this concise guide. The book is geared to engineers and scientists, educators and journalists, science administrators and the medical profession, editors and publishers, whether native or non-native-speakers - in short to anyone having to convert scientific data into an easily intelligible and interesting narrative.

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jikneo

GÂY DỰNG
NHẬP HỘI
23 Tháng năm 2007 lúc 14:09
#6
Communicating Research (Library and Information Science Series) (Library and Information Science)
By: A. J. Meadows
ISBN-10: 0124874150 , ISBN-13: 9780124874152
Publisher: Academic Press - 1997-12-02
Hardcover | 264 Pages



Communicating Research explores how changing technologies affect academic research practices. The book begins with the rise of electronic media and fundamental changes in the dissemination of research. It then outlines the problems and concerns of researchers, librarians, and publishers: inadequacies of copyright laws, the rise of interlibrary loan practices, and the unchecked broadcast of working papers. These problems lead to a discussion of research practices across scholarly disciplines and an investigation of the biases and intentions of practitioners. The book includes historical data and observations on the current scene in order to make predictions about the future.
Communicating Research draws conclusions about the ways that differing norms, such as the differences in the ways chemists and sociologists conduct, write, and publish their research, affect publication trends. The book also looks closely at the efficiency of publication strategies and their effectiveness in reaching the researchers' targeted audiences. Meadows uses two avenues to explore the communication of research findings. One is the medium used to convey the message; the other is the needs of the research community. He offers a solid base of analysis for understanding researchers, their biases, their assumptions about the communication, and the publishers.

Key Features:
* Explains variations in the reviewing processes for books and journals
* Tailors communication and publishing insights for researchers
* Offers superior historical information
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jikneo

GÂY DỰNG
NHẬP HỘI
23 Tháng năm 2007 lúc 14:12
#7
Inside the Minds: The Art of Public Relations - CEOs from Edelman, Burson-Marsteller, Fleishman-Hilliard and More on the Secrets to Getting Noticed, Making a Name for Your Company, and Building a Brand through Public Relations
by Inside the Minds Staff, Richard Edelman (Editor)
ISBN: 1587620634
Publisher: Aspatore Books
Publication Date: 2001-12
Number Of Pages: 240

From the Publisher
Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.Praise for Inside the Minds: "What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge." - Richard Costello, Manager-Corporate Marketing Communication, General Electric (NYSE: GE) "An important read for those who want to gain insight....lifetimes of knowledge and understanding..." - Anthony Russo, Ph.D., CEO, Noonan Russo Communications

Inside the Minds: The Art of Public Relations is written by: Richard Edelman, Edelman PR Worldwide, President and Chief Executive Officer -The Power of Public Relations in a Complex World Christopher P.A. Komisarjevsky, Burson Marsteller Worldwide, President and Chief Executive Officer - Winning Communications for Tomorrow's Leaders: The Tools and Techniques for Success Rich Jernstedt, Golin/Harris International, Chief Executive Officer - The Creation of Trust Don Middleberg, Middleberg Euro RSCG, Chairman and Chief Executive Officer - The New Breed of the Informed, Proactive Consumer: The Prosumer Ron Watt, SR., Watt/Fleishman-Hillard Inc./Cleveland, Chairman and Chief Executive Officer - Public Relations as an Art and a Craft Lou Rena Hammond, Lou Hammond & Associates, Founder and President - Success in Public Relations David Finn, Ruder Finn Group, Chairman - An Essential Function in a Democratic Society Anthony J. Russo, PH.D., Noonan Russo Communications, Chief Executive Officer - The Art and Science of Public Relations Thomas L. Amberg, Cushman Amberg Communications, President and Chief Executive Officer - Critical Elements of Success in Public Relations Robyn M. Sachs, PMR & Associates, President and Chief Executive Officer - Small Business Bang! Designing and Launching a Successful Small Business PR Campaign Patrice A. Tanaka, Patrice Tanaka & Company, Chief Executive Officer and Creative Director - PR: A Key Driver of Brand Marketing
Synopsis
Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the secrets for companies of all sizes to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also covered include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.

About the Authors
Richard Edelman, Edelman PR Worldwide, President and Chief Executive Officer, The Power of Public Relations in a Complex World Christopher P.A. Komisarjevsky, Burson Marsteller Worldwide, President and Chief Executive Officer, Winning Communications for Tomorrow's Leaders: The Tools and Techniques for Success

Rich Jernstedt, Golin/Harris International, Chief Executive Officer, The Creation of Trust Don Middleberg, Middleberg Euro RSCG, Chairman and Chief Executive Officer, The New Breed of the Informed, Proactive Consumer: The Prosumer

Ron Watt, SR., Watt/Fleishman-Hillard Inc./Cleveland, Chairman and Chief Executive Officer, Public Relations as an Art and a Craft

Lou Rena Hammond, Lou Hammond & Associates, Founder and President, Success in Public Relations
David Finn, Ruder Finn Group, Chairman, An Essential Function in a Democratic Society
Anthony J. Russo, PH.D., Noonan Russo Communications, Chief Executive Officer, The Art and Science of Public Relations Thomas L. Amberg, Cushman Amberg Communications, President and Chief Executive Officer, Critical Elements of Success in Public Relations

Robyn M. Sachs, PMR & Associates, President and Chief Executive Officer, Small Business Bang! Designing and Launching a Successful Small Business PR Campaign

Patrice A. Tanaka, Patrice Tanaka & Company, Chief Executive Officer and Creative Director, PR: A Key Driver of Brand Marketing

Unlike any other business books, Inside the Minds captures the essence, the deep-down thinking processes, of people who make things happen.
— CEO, Arraycomm
- Cooper
What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge.
— Manager-Corporate Marketing Communication, General Electric (NYSE: GE)
- Richard Costello
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jikneo

GÂY DỰNG
NHẬP HỘI
23 Tháng năm 2007 lúc 14:14
#8
The Evolution of Begging: Competition, Cooperation and Communication
By: J. Wright(Editor) M.L. Leonard(Editor)
ISBN-10: 1402005717 ISBN-13: 9781402005718
Publisher: Springer - 2002-04-30
Hardcover | 1 Edition | 508 Pages



Begging by nestling birds has become the model system for investigating evolutionary conflicts of interest within families and their theoretical resolution provided by honest signals of offspring need. In response to the recent explosions of scientific papers on the revolution of begging; we have brought together twenty-four original contributions from major researchers in all areas of this dynamic field.

Organised into six sections: I: Theoretical approaches; II: Begging as a signal; III: Nestling physiology; IV: Sibling competition; V: Brood parasitism; and VI: Statistical approaches; this book is primarily aimed at research scientists and those at the graduate student level. For the first time, the theoretical and empirical literature on begging is fully reviewed. New ideas and data are also presented from a wide range of natural systems, and each chapter ends with suggestions for future study.

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jikneo

GÂY DỰNG
NHẬP HỘI
23 Tháng năm 2007 lúc 14:16
#9
The Truth About Managing People...And Nothing But the Truth
By Stephen P. Robbins
ISBN: 013066927X
Publisher: Financial Times Prentice Hall
Publication Date: 2002-02-01
Number Of Pages: 240



The Truth About Managing People ... and Nothing but the Truth rips away the hype, fads, and clichés that keep managers from seeing the world as it actually is. Stephen P. Robbins, the world's #1 selling management textbook author, has distilled the results of thousands of research studies on human behavior into over 60 proven "truths" that can transform how you manage people—and the results you achieve.

Drawing on the world's best research on the subject, Robbins delivers no-holds-barred advice and specific tactics for hiring, motivation, leadership, communication, team-building, coping with change, job design, performance evaluation, handling conflicts, and much more. From start to finish, The Truth About Managing People ... and Nothing but the Truth offers wisdom and techniques you'll be profiting from long after today's management fads are forgotten.
Are happy employees better employees?
Why satisfaction and effectiveness don't necessary correlate
Are experienced leaders better leaders?
When experience is relevant—and when it isn't
Why "traits" don't predict employee success-and what does
How you behave matters more than who you are
Why teams often create negative synergy
How to reduce the impact of "social loafing"—and build teams that really work
Does participatory management really work?
Who wants to participate—and who doesn't?
Four job-design changes that can dramatically improve productivity
Key improvements you can start making right now
The truth about hiring, motivating, and evaluating employees
The truth about teamwork, participatory management, and communication
The truth about coping with change, conflict, and layoffs
The truth about leadership and human behavior

What do we know—really know—about management? What's proven to work? What conventional wisdom has proven to be utterly worthless? In a nutshell, what's the best way to manage people to get the results you're after? Now, Stephen P. Robbins—one of the world's leading management experts and the world's #1 selling management textbook author—distills today's most important management research into 64 principles you can use right now!

Along the way, you'll discover how to overcome the real obstacles to teamwork; why too much communication can be as dangerous as too little; how to improve your hiring and employee evaluations; how to heal "layoff survivor sickness"; even how to "learn charisma."

This isn't just "someone's opinion": It's the first, definitive, evidence-based guide to effective management. In The Truth About Managing People ... and Nothing but the Truth, Robbins delivers bedrock principles you can rely on, regardless of your organization, role, or title, throughout your entire management career.

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jikneo

GÂY DỰNG
NHẬP HỘI
23 Tháng năm 2007 lúc 14:17
#10
Talent Force: A New Manifesto for the Human Side of Business
by Rusty Rueff



Publisher: Prentice Hall (January 13, 2006) | ISBN-10: 0131855239 | PDF | 1 Mb | 224 pages

Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack.

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